Marketing that actually moves the needle for small businesses — not vanity metrics, not jargon, not bloated retainers.
Soft Skills Hub is a small digital marketing agency built for one kind of client: the small business owner who needs more customers, not more buzzwords. Every service below is designed to be affordable, measurable, and honest about what it can and cannot do. See fixed pricing or get a free consultation.
Search Engine Optimization (SEO)
Most small business websites are invisible on Google. Not because the business is bad — because nobody ever optimized the site for the searches customers actually make. We fix that with practical, white-hat SEO built for the long term.
What’s included:
- Technical SEO audit and fixes — crawl errors, site speed, mobile usability, broken links, sitemap and indexing issues. We fix the foundation before building on it.
- Keyword research — we find what your customers actually type into Google (not what industry blogs say), map keywords to pages, and identify the gaps your competitors are missing.
- On-page optimization — titles, meta descriptions, headings, and content tuned for your target searches, without keyword stuffing or robotic copy.
- Local SEO — Google Business Profile setup and optimization, local citations, and review strategy so nearby customers find you first.
- Content planning — a topic calendar of articles designed to earn rankings and answer your customers’ real questions.
- Monthly reporting in plain English — rankings, traffic, and enquiries, explained without jargon.
Who it’s for: businesses that rely on Google for customers — local services, trades, clinics, professional practices, and e-commerce stores. Who it’s not for: anyone wanting “#1 in 30 days” — that’s a red flag, not a service, and we won’t sell it.
Web Design & Development
Your website is your hardest-working salesperson — or it should be. We build fast, mobile-friendly WordPress websites designed to convert visitors into enquiries, not just look pretty in a portfolio screenshot.
What’s included:
- Custom WordPress websites — clean builds without bloated page builders, so your site stays fast and easy to maintain.
- Landing pages — focused, high-converting pages for campaigns, services, and product launches.
- Website redesigns — we rebuild dated or slow sites for speed, clarity, and conversions while protecting your existing search rankings.
- Speed optimization — most sites we touch end up loading in under two seconds on mobile. Speed is a ranking factor and a conversion factor.
- Conversion basics baked in — clear calls to action, contact forms that work, trust signals, and analytics so you can see what’s happening.
Every site ships with basic on-page SEO from day one — proper titles, meta descriptions, heading structure, and schema — because a beautiful site nobody finds is just an expensive brochure.
Content Writing & Blogging
Google rewards websites that publish genuinely useful content. Most businesses know this and still publish nothing, because writing 2,000 researched words is a full day’s work. We do it for you.
What’s included:
- SEO blog articles (2,000+ words) — researched against your competitors, written in a human voice, structured for readers and search engines, with FAQ schema where it fits.
- Service and landing page copy — pages that explain what you do, who it’s for, and why you’re the right choice — then ask for the enquiry.
- Content calendars and topic strategy — so you’re never staring at a blank page wondering what to publish next.
Our standard: real research before writing, verified facts (never invented), no AI-sounding filler, proper on-page SEO from the first draft. If it’s not good enough for our own sites, it’s not good enough for yours.
Google Business Profile & Reviews
For local businesses, your Google Business Profile matters more than your website. It’s what shows up in the map pack when someone searches “plumber near me” — and most profiles are half-finished.
What’s included:
- Complete profile setup or overhaul — every field optimized, correct categories, services, photos, and business hours.
- Review generation system — a simple, ethical process for collecting genuine customer reviews (the kind that actually bring in calls).
- Ongoing guidance on posts, Q&A, and keeping the profile active — Google rewards profiles that aren’t abandoned.
Social Media Setup & Management
You don’t need to be on every platform. You need to be on the one or two where your customers actually are, with profiles that look professional and a posting rhythm you can sustain.
What’s included:
- Platform selection based on your customers, not trends.
- Professional profile setup — bios, images, links, and branding consistent with your website.
- Content rhythm planning — what to post, how often, and how to do it without it eating your week. Or we manage it for you.
How It Works
1. Free consultation. We look at your current online presence and tell you honestly what’s worth fixing first — even if the answer is “nothing yet.”
2. Clear proposal. Fixed scope, fixed price, no surprises. You approve everything before we start.
3. Do the work, show the proof. Regular updates and reports you can actually understand.
Ready to talk? Get in touch — the first consultation is free, and we’ll tell you straight if we’re not the right fit.
Frequently Asked Questions
How much do your services cost?
Our pricing is fixed and published: SEO from $299/month, business websites from $799 one-time, blog articles from $99 each. Every quote is fixed-scope with no hourly surprises.
How long before I see SEO results?
Local SEO improvements often show within 1–3 months. Broader organic growth compounds over 6–12 months depending on your competition. We’ll give you an honest timeline before you commit.
Do you require long contracts?
No. Monthly services are cancellable with 30 days’ notice. One-time projects are fixed-scope and fixed-price.
Will you work with my existing website?
Yes — we optimize and redesign existing sites regularly, taking care to protect your current search rankings during any rebuild.
Do you outsource the work?
No. The people you talk to are the people who do the work — content, SEO, and development are all handled in-house.
What if you’re not the right fit for my business?
We’ll tell you in the free consultation — and point you toward what would actually help. We’d rather lose a sale than sell you something useless.